Brand

A well-defined and executed brand strategy affects all aspects of a business and is directly connected to consumer needs, emotions, and competitive environments. While we understand the need for a brand to be flexible, we also want to ensure that Cloudflare is presented in a holistic and cohesive way to support the ongoing company goal of growing equity in the Cloudflare name, principles, and promise. The guidelines and parameters listed within should be followed whenever possible, and are designed to help make projects more efficient and scalable when used correctly.