Content
Content best practices guide all writing at Cloudflare. These guidelines define Cloudflare's voice, maintain consistency, and ensure content is accessible for everyone.
Voice and tone
The Cloudflare brand voice represents who we are in everything we write. Our voice should remain clear and unified across all content.
View Voice and toneStyle and formatting
Style guidelines outline conventions, grammar, and Cloudflare-specific writing style in our content.
View Style and formattingAccessibility and translation
Cloudflare aims to create content that is accessible to all. Content should be easily comprehensible.
View Accessibility and translationGlossary
Cloudflare uses a variety of terms, both widely-known and product-specific. All terms are defined in our glossary and should be consistently used.
View GlossaryContent channels
All Cloudflare content maintains our brand voice and company standards. In addition, there are more detailed guidelines for our various content channels to adhere to.
View Content channels