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Brand

Core values

Our core values are the principles that guide our beliefs and behavior. Every piece of content we craft, campaign we deploy, and asset we deliver should tie back to the values outlined.


We are principled.

Our mission is to help build a better Internet, and we mean that literally. We think long-term and do the right thing even if it isn't in our short-term interest. We take a stance, share our perspective, and stand up for our beliefs.

We are curious.

We are pioneering innovators. We approach every challenge with interest and a desire to learn, and we solve customer problems in clever and technically astute ways.

We are transparent.

We communicate clearly and openly. We err on the side of being overly direct and honest and hold ourselves accountable when we make mistakes.

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  • We are principled.
  • We are curious.
  • We are transparent.

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